Second round: 3 Stella
Watch the example video so you know what is expected
- Pouring ritual must be served in a Stella Artois 33cl chalice
- Presentation must be in French or Dutch language
- The video must be fully visible, no video errors are allowed.
Prizes for the 16 Bars advancing to the final
Social media promotion
The Bars will be announced on the Stella Artois Belgium Facebook page and will have the opportunity to receive targeted social media ads on their Facebook page
Route de Stella pin
The Bars will be pinned in the Route de Stella of their city, a trip for consumers to visit the most important Stella places!
Personalized POCM
The Bars will receive an engraved skimmer, a Stella Artois shirt with the participant’s name, and [POCM]
Free keg
The Bars will receive another free keg to train the full personnel.
Second round jury
The jury that will decide which 16 Bars advance to the final
Janik
Deryt
World Draught Masters trainer, Cicerone certified beer server
Tom
Robberechts
Zytholoog, homebrewer