Privacy Policy

Article 7 - Privacy Policy and Data Protection

Processor: In accordance with Regulation (EU) 2016/679, the General Data Protection Regulation (AVG), applicable as of May 25, 2018, we would like to inform data subjects that the data controller for this processing is InBev Belgium BV, with its registered office at 1070 Brussels, Boulevard Industriel 21.

Purpose of Processing: The purpose of the processing is the management of your participation in the event, the contest and the delivery of the prizes to the winners.

Categories of Personal Data: The categories of personal data that will be processed are the following: First name, last name, date of birth, email address, or in the absence of email address telephone number.

Legal Basis for Processing: The legal basis for processing is the consent of the data subject, which was given at the time the data was collected through the participation.

The processing of your personal data is necessary for the management of the event and the competition. If you refuse to provide the personal data, you cannot participate.

Recipients of the data: The personal data processed in this context will not be transferred to other recipients.

Rights of data subjects: Data subjects may exercise the following rights at any time:

(a) Right of access: The data subject may obtain confirmation regarding the personal data processed by the controller.

b) Right to rectification: The data subject has the right to request the modification of incorrect or incomplete data.

c) Right to erasure: The data subject may request that the data not be processed without unreasonable delay, if the consent is withdrawn or the legal basis for the processing has ceased to exist.

d) Right to restriction of processing: The data subject has the right to request the restriction of the processing of their personal data if the elements listed in Article 18 of the AVG apply.

e) Right to data portability: The data subject has the right to obtain his personal data in a structured and accessible form.

f) Right to object: The data subject has the right to object to the processing of their personal data, and the controller shall cease all processing, unless it establishes compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject or which relate to the establishment, exercise or substantiation of legal claims.

g) Right to withdraw consent: the data subject has the right to withdraw consent at any time, without prejudice to the lawfulness of the processing before the withdrawal. 

Data subjects may exercise their rights by making a request via the following link:

Or via the Data Protection Officer:

First Privacy GmbH



Phone number: + 49 421 69663282

Retention period: The personal data processed hereby will be retained until the competition is completed and the prize has been handed over to the winner, after which the personal data relating thereto will be deleted. If applicable, for those data subjects who have consented to the processing of their personal data for marketing purposes, such data will be kept for two years after the last communication with the data subject.

Technical and Organizational Measures: The data controller will implement the necessary technical and organizational measures to secure the processing.

Right to lodge a complaint with the supervisory authority: The data subject has the right to lodge a complaint with the competent supervisory authority.


You can consult our privacy policy at: