First round: Video draught
Watch the example video so you know what is expected
- Pouring ritual must be served in a Stella Artois 33cl chalice
- Presentation must be in French or Dutch language
- The video must be fully visible, no video errors are allowed.
Prizes for the 50 Bars advancing to the second round
Social media promotion
The Bars will be announced on the Stella Artois Belgium Facebook page and will have the opportunity to receive targeted social media ads on their Facebook page.
Exclusive POCM
The Bars will receive an emaille plaque, confirming their status as quality Draught Masters. Moreover, the Bars will receive [exclusive POCM]
Free keg
The Bars will receive one free keg so the participant can train themselves and the rest of the staff to ensure the quality of the pouring in the Bar.
First round jury
The jury that will decide which Bars advance to the second round
Janik
Deryt
World Draught Masters trainer, Cicerone certified beer server
Tom
Robberechts
Zytholoog, homebrewer
Frederik
Broeckhoven
World Draught Masters trainer
Filip
Vanbeeck
Jurylid Draught Masters
Tommy
Goukens
World Draught Master 2008